Visitors Stay Time & Return Visitors
The metric includes:
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Average stay time of visitors for each day of the week;
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Average stay time of visitors for the whole report period;
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Percentage of total visitors that come more than once for the report period;
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Average frequency of return visitors for the report period.
Visitors Stay Time is the amount of time visitors are observed within the drawn area on average. Analysing this data helps organisations understand visitor engagement and the efficiency of the physical space.
Return Visitors measures the percentage of return visitors and how often an individual (anonymously identified) returns to the area over a given period on average, revealing visitors loyalty and retention.
Benefits
Customer Experience
Content/
Exhibit Performance
Operational Efficiency
How to apply
Compare actual stay time against the expected or desired duration. Short stays may indicate frustration (e.g., long lines, poor navigation).
Measure the average time visitors spend at specific exhibits, displays, or areas of a retail store. *
Identify high-stay-time zones (heatmaps) within an area.*
Business Impact
Improving navigation/wayfinding or identifying bottlenecks (e.g., slow checkout lines) to enhance the overall customer experience.
Assess the attractiveness and engagement of various areas. Long dwell times suggest high engagement, guiding future merchandising, design, or exhibit planning.
Optimise infrastructure planning and optimise layout of a venues, like retail store, museum, park, airport, and many more.
Visitors Stay Time
Return Visitors
Benefits
Loyalty Measurement
Competitor Analysis
Predictive Forecasting
How to apply
Track the number of return visits over time to calculate the visitor retention rate or visitor loyalty rate.
Analyse how often in a period your visitors go to a competitor's location or how often your competitors visitors go to your location. *
Assess frequency patterns over distinct periods.
Business Impact
Gauge the long-term success of a business, destination, or specific promotion in encouraging repeat business. Compare return visits rate after and prior to a promotion to measure its success.
Understand market share and competitive appeal. High co-visitation may indicate an opportunity for strategic partnerships or competitive advertising.
Anticipate future visitor volume, improve demand forecasting and inventory management or predict visitor traffic for better infrastructure planning.
Items with * are not included in BizziRex Standard Report and Premium Package, but can be ordered as Custom Request.
Visitors Stay Time - Extended
The metric includes:
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Average stay time of visitors for each day, by day period (morning, midday, evening and night).
Visitors Stay Time - Extended details the trends on stay time by week day and period. Stay Time is the amount of time visitors are observed within the drawn area on average. Organisations use this analytics to better plan for staff schedule, resource allocation, and strategic planning.
Benefits
Visitors Stay Time - Extended
Optimise Operations
Strategic Planning
Benchmark Performance
Track Visitors Engagement
How to apply
Compare days and periods and average stay times to optimise operations.
Understand stay time trends and identify off-peak periods to guide strategic planning.
Compare your visitors stay time with your main competitors.
Track variations in stay time after and prior to changes/events/promotions.
Business Impact
Optimise staffing, promotions, and in-store experiences at longer stay times periods and days. Optimise staffing levels and resource allocation (e.g., placing more staff in busy periods) to reduce wait times and manage congestion. Create promotions to encorage longer stay times off peak and increase profit.
Create strategies to attract and retain customers (e.g., happy hour deals, targeted marketing campaigns, or adjusting operating hours). Improve operational efficiency while maximising customer engagement and revenue potential.
Understand how engaging your business is, identify improvement areas, and strengthen customer retention.
Compare stay time before, during, and after special events, campaigns, or layout improvements. Assess which events and promotions attract and retain visitors longer, maximising ROI.
Items with * are not included in BizziRex Standard Analytics Report and Premium Package, but can be ordered as Custom Request.
Bizzi Hours of the Day
The metric includes:
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Visitor count and passer by count across the morning, midday, evening and night periods for each day of the week;
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Total visitor count and passer by count for each day of the week.
Bizzi Hours of the Day details the total count of visitors and passers-by of the drawn area by week day and period. Organisations use analytics from total visitor count and total passer-by count derived from location data to understand human mobility patterns, primarily to optimise operations, marketing, and strategic planning.
The key insight comes from comparing visitor and passer-by counts to understand the visibility of the area and calculate the Capture Rate (Visitors vs Passers-by), which measures how effectively a location converts nearby traffic into actual visitors.
Benefits
Bizzi Hours of the Day
Operational Efficiency
Capture Rate
Quantify Advertisement Campaign Success
Trends Over Time
Site Selection
Reduce Investment Risk
Space Utilisation
How to apply
Identify visitors and passers-by peak hours of a retail store, museum, park, airport, and many more.
Compare the total passer-by traffic near an area against its visitor totals.
Compare visitors count for 2 distinct periods: prior and after an advertisement campaign.
Track how visitor and passer-by counts change daily, weekly, and seasonally.
Compare passer-by count of multiple areas and check capture rate of existing, successful stores.
Identify passer-by popular hours of multiple areas and compare their profile*.
Reveal the real count of visitors to understand the space utilisation.
Business Impact
Optimise staffing schedules, manage queues, deploy resources (security, cleaning) and plan for infrastructures more efficiently. Identify peaks of passers-by and adjust opening hours.
Quantify the value of a location based on passer-by traffic and measure the effectiveness of window displays, outdoor signage, or local advertising campaigns.
Measure your campaign’s real impact by comparing visitor numbers before and after it ran, and refine your strategy based on real results.
Evaluate potential new store locations and effectively select the location with the right visibility for your business
Identify the area where passer-by traffic patterns and profiles best fit your business and target audience to build lasting success.
Assess the actual use of parks, public squares, museums and facilities to determine if they are meeting community needs or if more resources are required.
Predict future demand and adjust inventory, operations, opening hours, staffing, or public infrastructure accordingly.
Passer-by profile* is not included in BizziRex Standard Analytics Report and Premium Package, but can be ordered as Custom Request.
Where Visitors Live
The metric includes:
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Percentage of visitors living within selected reporting areas (for example within 10km, 10-50kms and beyond 50km) of the report location.
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Ranking of postcodes and names of areas where visitors live.
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Percentage visitor count by home postcode.
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Heatmaps of where visitors live (Local/Regional and Australia-wide extents).
Organisations use analytics derived from location data to determine where visitors live for a variety of strategic, marketing, and operational purposes. By identifying a visitor's "home location" (typically inferred from where their mobile device is most consistently observed during nighttime hours), organisations gain powerful insights into their customer base, known as geographical origin metrics or trade area analysis.
Benefits
Where Visitors Live
How to apply
Identify the geographic areas where visitors of an area live to improve advertisement performance.
Compare visitors home locations for two periods: after and prior to marketing campaigns.
Use the visitor home location postcodes to define the true catchment area of the analysed area.
Use the visitor home location postcodes to define the true catchment area of your business and your competitors.
Marketing Optimisation
Campaign Effectiveness
Strategic Planning
Site Selection
Business Impact
Effectively geotarget ad campaigns to residents in those specific regions and determine the best places for advertising (billboards or transit ads).
Track the origin of visitors after a marketing campaign to measure Return on Investment (ROI) and attribute foot traffic directly to specific advertising efforts in different markets.
Precisely reveal the geographic areas where visitors are coming from and understand how far they are willing to travel to get to the analysed area. Offer tailored services, products, and infrastructures based on visitors needs.
Compare your catchment are to your main competitors and understand your reach. Identify under-served areas and avoid market cannabalisation to ensure business success.
Items with * are not included in BizziRex Standard Analytics Report and Premium Package, but can be ordered as Custom Request.
Visitor Demographics
The metric includes:
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Average household statistics including household size and weekly income;
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Average person based statistics including age, gender and marital status;
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Average household composition, including percentage breakdown by family composition type;
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Average education level (for ages 25 years and greater) including breakdown by education type.
Purchase preferences and behaviours are strongly influenced by age, gender, marital
status, and education level. Organisations use analytics from anonymous, aggregated mobile location data to understand the demographics and behaviors of visitors to their physical locations. This is achieved by combining real-time, behavioural movement data (the "where and when") with static demographic data (the "who and why").
Benefits
Site Selection
Marketing Development
Strategic Planning
How to apply
Compare passers-by profile of different areas*.
Reveal visitors profile.
Compare visitor profile of your business and your main competitors.
Visitors Demographics
Business Impact
Analyse passers-by profile (age, income, household composition, etc.) of multiple areas to select the site with higher concentration of your target audience to maximise your business success.
Truly understand and segment your visitors by revealing their profile, lifestyle and behaviours. Tailor products and services to visitor needs.
Analyse the visitor demographics of your direct competitors and understand who they attracting and identify underserved market segments.
Passer-by profile* is not included in BizziRex Standard Analytics Report and Premium Package, but can be ordered as Custom Request.