Use cases | BizziRex

BizziRex Service Examples

USE CASES

Example Uses

Illustrative examples showing how BizziRex products can be applied in practice.

Retail & Hospitality

Targeted advertising

CAFE RESTAURANT

A Café Restaurant was not reaching its business goals. Nearby competitors were thriving. Overspending on advertising campaigns with little growth, they opted for data-driven decision making using BizziRex Location Intelligence Reporting. Purchasing two BizziRex Location Intelligence Reports provided the intelligence to know their visitor top postcodes and their main competitor top visitor postcodes. With BizziRex, they know the proportion of visitors that were local, regional and from a far. The Café Restaurant redirected its advertising to their top visitor postcodes and their competitor postcodes. After noticing an increase in customers, they purchased another standard report to compare visitor trends before and after the campaign period.

Grow repeat customer base

RETAIL CHAIN

A retail chain was looking for strategies to retain and grow their repeat customers. BizziRex Location Intelligence Report provided the retail chain with the proportion of customer that are repeat customers and the average number of times the repeat customers returned. The retail chain was surprised to see such a high proportion of repeat customers. Based on the data, they purchased a BizziRex Custom Order to segment the areas that the return customers live. Using this data they created a targeted loyalty program which grew the proportion of repeat customers, the average number of times the repeat customer return and grew the overall profit.

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Grow repeat customer base

Retail Chain

Optimise resources and increase profitability

ENTERTAINMENT VENUE

An entertainment venue, was struggling to optimise its operations and improve profitability. The owner needed data based insights to better plan for resource expenditure like inventory and staffing. BizziRex Location Intelligence Report identified peak visitation hours and periods of low visitation. It also revealed the missed opportunity of high passer-by people whilst the venue was closed. With the right insights, the venue was able to adjust opening hours, more closely allocate staffing, and optimise inventory expenditure —attracting more visitors, saving resources and increasing profitability.

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Planning & Design

Better communities

URBAN PLANNING AND DESIGN CONSULTANCY

An urban planning and design consultancy was looking for innovative ways to create successful master plans and win more projects. BizziRex provided them with the competitive edge, enabling their designs to be more responsive to trends in visitor movements. BizziRex Location Intelligence Report provided the number of visits and stay times, they were able to master plan for urban renewal with the right land uses, public spaces, street furniture, lighting, art, and landscaping - encouraging longer visits, increasing safety, increasing economic activity and overall well-being for the community. The consultancy now has a growing client base by being a progressive firm with realisable, context sensitive and data-driven designs. Including BizziRex Location Intelligence Reports at a known cost in the tender proposals provided a value add above their competitors.’

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Major event visitors

SPORTING ORGANISATION

A sporting organisation is putting in an application to the government for their annual major sporting event. There have been some questions from the public about closing roads for the event and the overall benefits of the event. To help support approval for the event, they ran a BizziRex Location Intelligence Report for their application. The results demonstrated the additional visitors attending the event and the reach of the event to attract interstate visitors. With this evidence, demonstrating economic and social benefits from the report findings, the sporting application was approved for another year.

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Housing Infill

HIGH URBAN AMENITY

With an increase in interstate migration, a region was experiencing a housing supply shortage. The public was putting pressure on the government for intervention to increase the amount of houses allowed in existing urban areas. BizziRex Location Intelligence Reports were used to identify areas within the urban centres that have high numbers of pedestrians passing by and longer stay times as an indicator of high urban amenity with walkable neighbourhoods, public spaces and community services. These areas were targeted for further investigation to accommodate urban housing infill.

Transport & Infrastructure

Investment prioritisation

LOCAL GOVERNMENT

A local government was experiencing population growth and high demand and usage of community infrastructure like parks, playgrounds, recreation areas, libraries, aquatic centres and other public open spaces. BizziRex Location Intelligence Reports provided the means to assess the usage of each area to determine what infrastructure was nearing or exceeding its designed capacity. With BizziRex reports, the Local Government was able to assess the main postcodes of where users of the infrastructure were living to get insights whether the area is servicing local, regional, or distant residents; the most popular week day and hours for visits; average visitor stay time and return rates to better understand visitors behaviour trends and how visitors truly interact with the space. The Local Government prioritised infrastructure investment and changed its approach to maintenance and other asset management activities to better address existing demand and attract more visitors.

Grow repeat customer base

Retail Chain

Increase active transport

GOVERNMENT TRANSPORT AUTHORITY

A government transport road infrastructure network was at capacity and they needed innovative ways to increase mode share to take pressure off the congested road network. A study was undertaken to understand why the active transport network is underutilised. BizziRex Location Intelligence Reports were used to understand people movements across different times of the day. Results found a substantial decrease in the amount of people using pathways and cycleways in the summer months; and for some regions, low usage across the whole year. As a trial, street lighting for security, shade trees for heat comfort, seating for rest stops, bike racks, water fountains, public art and landscaping were implemented to test the impacts they had. BizziRex Location Intelligence Reports pre and post works were used to measure the increase in people using the pathways and cycleways, and illustrate the success of the project.

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Data-driven public transport planning

TRANSPORT AUTHORITY

A transport authority didn't understand how their park-and-ride car parks at train stations were getting so busy and needed to relieve congestion issues. BizziRex Location Intelligence Report revealed that over half of the carpark users lived less than 5 km away. The data provided by BizziRex enabled the transport planners to introduce new local bus routes and increase service frequency in the areas from which people were driving and install new secure bike parking facilities, reducing the number of cars at the stations.

Infrastructure utilisation

GOVERNMENT DEPARTMENT

A government pedestrian bridge infrastructure project was delivered to connect two parts of a city. Looking to inform future business cases on similar infrastructure project, they ordered a BizziRex Location Intelligence Report to know how much it was being used, at what times of the day and where users are living. The report detailed the bridge having very high usage during the weekend but limited use during what would be considered journey to work times. The network was assessed for pedestrian connectivity to bus stops and found new links were needed to be better utilised during journey to work times. Integrated network planning lessons learnt were implemented for future bridge planning and business case assessments.

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Grow repeat customer base

Retail Chain

Property & Investment

Understand the real rental value of your property

COMMERCIAL LEASE APPRAISAL

Uncertain about the lease potential of a downtown property, the property owner had no clear idea of how much to charge. Working with a real estate agent and informed by a BizziRex Location Intelligence Report, they were able to compare the performance of his property with others on the market. Average number of passers-by people was used as an indicator of site visibility and other metrics to match a long-term tenant. From this evidence base, they were able to negotiate a higher commercial lease value and secure a tenant quicker.

Support client investment decisions

PROPERTY DEVELOPER

A property developer needed to know the best location for its new multi use urban centre development. They used BizziRex Location Intelligence Report to compare visitor numbers, repeat visitors, stay times and where visitors are from to match their development to the use and demand in the most suited location. After selecting the best site, they used the data to prepare an investment case to help promote pre-sales, gain town planning approval, raise investor interest, tailor development building design and secure valuation for finance.

Grow repeat customer base

Retail Chain

Franchise site selection

PROPERTY ADVISORY

A franchise was uncertain about where to open the next store. Working with a property advisory group using BizziRex Location Intelligence Reports, they compared five properties. By leveraging BizziRex data, the team was able to identify the property with the highest pedestrian passer-by counts at the right time of the day. Checking the BizziRex demographic profile metrics of visitors to the area, they were able to choose a location that best fit their customer base and franchise offering.

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Marine & Coastal

Anchorage hotspots

TOURISM MARKETING CAMPAIGN

A tourism campaign was interested in promoting key anchorage areas to boost marine interest and activity through summer. They used a BizziRex Location Intelligence Report to understand where the anchorage hotspots where, how long people were staying on the water, if people were staying overnight and where they were coming from. This information supported target marketing campaigns in the right areas. This information was also used to promote other business opportunities like fishing charters, diving and snorkeling groups, and other marine day trips. One key aspect of their campaign was video and drone footage of busy, thriving atmosphere on the water. The Bizzi Hours in the report helped schedule the most optimum time for capturing material for their campaign.

Grow repeat customer base

Retail Chain

Facility users

BOAT RAMP

Community feedback is saying their local boat ramp is too congested. A government authority used a BizziRex Location Intelligence Report to understand how busy the boat ramp is and when it is over capacity. The report showed much higher than expected visitor rates overall and peak usage times. They used the where visitors come from metric to understand why the visitor rate is so high. Results revealed a very high proportion of visitors travelling further than 50km to use the boat ramp and a high proportion coming from interstate’ to ‘regional areas. It was apparent from this evidence that the local boat ramp was, in fact, servicing a much larger catchment of people, providing the justification for the boat ramp to be upgraded and parking to be expanded.

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Anchorage hotspots

MARINE AUTHORITY

Authorities were curious to know the amount of boat traffic driving through sensitive marine areas, like green zones. They found it difficult and costly to be constantly on the water monitoring in these large areas, and equipment to remotely monitor is costly. A BizziRex Location Intelligence Report enabled authorities to understand boat traffic movement and green zones that attracted more interest, narrowing down the areas to be monitored on the water. This saved resources, time and costs by reducing the patrol area to a targeted area.

Shipwreck beach with snorkelers on Moret